GET IT OUT. Strategic Marketing, Branding, Creative Direction and Campaign Development in Markets Worldwide.
R-16 Urban Art Festival and Bboy Tournament 2007 & 2008

Location: Seoul, S. Korea (2007) and Gyeonggi, S. Korea (2008)

Overview: Catharsis was approached by Cartel Creative (Seoul, Korea) to help produce what has become the single largest 3-day hiphop/bboy event in Korea, called R-16. The title means "Respect 16" as 16 crews are invited from all over the world as far away as Brazil and Israel to compete for a $50,000 prize.

07.21.08
Working on the marketing campaign for a multicultural World Cup-inspired soccer tourney in 2009.

07.14.08
BeautifulLosers.com website launches!

05.06.08
Flying to Korea with 15 bboy crews, press, media, and graff superstars for R-16...